MC has established the "CSR & Environmental Affairs Advisory Committee" in March 2008 as an organization to provide advice and recommendations regarding the MC Group's CSR and environmental activities.
When it comes to issues related to CSR and the environment, we believe that in addition to the discussions conducted within the Group, the promotion of opinions of outside experts is extremely important for MC as it expands its business activities world-wide with due regard for the concerns of our stakeholders.

• Tapping into the capabilities of partners such as NGOs is a highly effective strategy for companies in their environmental and CSR-related activities. One option might be to focus on specific communities or themes and then work on cultivating strong relationships with the most relevant NGOs in those particular areas.
• For many Japanese companies, the issue of human rights means putting the rights of employees first. Global enterprises such as MC should look to give appropriate consideration to the rights of communities globally, particularly within the developing world in relation to decent living standards.
• In the past, CSR was mainly regarded as a voluntary responsibility for companies. Recently, however, there is an increasing view that a combination of regulation and voluntary action is essential. While many Japanese companies tend to be opposed to increased regulation, there are many firms in the West that operate on the idea that new rules inevitably generate fresh business opportunities. Companies need to pay close attention to these rules individually so as to adopt a clear regulatory response and policy stance.
• From a global perspective, in an increasingly multi-polar world, MC should also be involved in businesses that help benefit the poorer inhabitants of the world's developing nations.

• MC should adopt a global perspective, acknowledging and supporting the so-called "Green New Deal" in Japan as well as the "Global Green New Deal" that the United Nations has advocated.
• There are two approaches to dealing with global warming. The first is to adopt measures that try to mitigate impact by reducing CO₂ emissions, and the second is to try and adapt to the inevitable changes that we will face in the future. With many examples of progressive action in today's world, MC needs to adopt the environment as a business theme.
• It is important for all businesses, including individual ventures to study in advance what sort of environmental value their business can generate.

• There is great merit to MC's project which focuses on making educational materials for elementary schoolchildren^*1.
  This initiative could be broadened to include materials aimed at children of middle or high school age in order to explain environmental terms or raise global awareness through the use of language that is easily understood.
  
• MC could engage in ongoing social contribution activities that seek out areas where MC's areas of business intersect with issues in our society.

*1 MC has published a supplementary school text aimed at elementary school children in Grade 5 and 6 entitled "Industry and Trade Linking the World." Using the medium of manga, it illustrates the role of Japan in international society through the activities of general trading companies.