Loyalty Marketing, Inc.
Multi-partner Loyalty Program Loyalty Marketing, Inc.
Making the Best Use of Customer Analysis
The Ponta program run by Loyalty Marketing, Inc. now boasts some 250 thousand stores (as of May 1, 2021) and 105.74 million members (as of the end of January, 2022). Member-companies benefit from customer analysis backed marketing, and customers benefit from Ponta's unique price discounts and convenient and fun services.
The Japanese consumer market is faced with a number of challenges, including a declining birth rate, aging population, and changes in consumer trends influenced by diversifying values and advances in IT. MC has addressed these challenges by partnering with leading companies in the convenience-store and supermarket businesses, and by offering point-based loyalty programs, payment services and various marketing solutions. MC is also exploring new businesses utilizing cutting-edge digital technologies, in order to deliver good life to consumers to increase the quality of their lives.