
Message
My name is Ken Kobayashi, Mitsubishi Corporation's President and CEO.
First of all, I would like to take this opportunity to express my deepest sympathies to the victims of the earthquake in northeastern Japan, and to all of those who have suffered as a result.
Feeling the need to visit the northeast and see for myself the extent of the devastation, I made arrangements to visit the region twice in April. Upon visiting, it was clear to me that this recovery will not be an easy task. It is going to take a great deal of hard work and financial support, both of which are needed urgently.
Since my visit, I have given a lot of thought to ways in which MC can respond to this disaster and assist those in need. We have decided to set up a recovery fund to cover our company-wide relief efforts. A total of 10 billion yen will be allocated to this fund; a contribution for which we have gained our shareholders' understanding, having communicated these efforts at our shareholders' meeting in June. We are most grateful for their support.
At the same time, as a business, it is also vital that we play our part in stabilizing the country's economy. It is up to us to leverage our key business operations wherever possible and to make a significant contribution in this way.
A year has now passed since we unveiled Midterm Corporate Strategy 2012 which covers the year ended March 2011 through the year ending March 2013. 2011 is a year for action for MC, in which we are implementing our management strategy aim of creating "Sustainable Corporate Value".
"Sustainable Corporate Value" comprises three sustainable values: "Economic", "Societal", and "Environmental". The first, "Sustainable Economic Value", refers to our aim for sound earnings growth and increased corporate value through the proactive reshaping of our business models and portfolio. The second, "Sustainable Societal Value", refers to our contribution to economic development as a responsible corporate citizen. The third, "Sustainable Environmental Value", refers to our aim to conserve and contribute to the global environment, recognizing that our planet is our greatest stakeholder. Based on the Three Corporate Principles, which have been the company's guiding philosophy since 1934, our mission, is to help solve global problems through our business activities and to create "Sustainable Corporate Value" in light of the needs and expectations of all stakeholders, including customers, employees, shareholders and creditors, society, and our planet.
Three Corporate Principles
- Corporate Responsibility to Society: "Shoki Hoko"
- Strive to enrich society, both materially and spiritually, while contributing to the preservation of the global environment.
- Integrity and Fairness: "Shoji Komei"
- Maintain principles of transparency and openness, conducting business with integrity and fairness.
- Global Understanding Through Business: "Ritsugyo Boeki"
- Expand business, based on an all-encompassing global perspective.
June 24, 2011

