LAWSON

Smart-Life Creation Group

Convenience Store Evolution Driven by Community and Customer Needs

Always in tune with customers, Lawson is committed to “Creating Happiness and Harmony in Our Communities” with its 14,600 stores. Lawson will continue to innovate with its product lineup by utilizing big data consumer analytics and unveiling new strategies, including entertainment to increase fun and convenience, e-commerce initiatives, financial services and improved efficiency through digital technology.

    Retail Business

    With a shrinking market due to the declining birthrate and aging population, as well as changes in consumer behavior due to diversifying values and advances in information technology, the needs of consumers are constantly changing. Starting with our retail businesses, such as convenience stores and supermarkets, we are promoting alliances with leading companies, while also strengthening our shared loyalty point programs, payment-related services, and consumer data-based digital marketing business. We are working to enhance experiential value by providing attractive products and services that meet the changing times and needs, and aim to provide better living (Smart-Life) for communities.

    Other Our Projects