Loyalty Marketing
Making the Best Use of Customer Analysis
The Ponta program run by Loyalty Marketing, Inc. now boasts some 300 thousand stores (as of April 1, 2024) and 117.4 million members (as of the end of April, 2024). Member-companies benefit from customer analysis backed marketing, and customers benefit from Ponta's unique price discounts and convenient and fun services.
Retail Business
With a shrinking market due to the declining birthrate and aging population, as well as changes in consumer behavior due to diversifying values and advances in information technology, the needs of consumers are constantly changing. Starting with our retail businesses, such as convenience stores and supermarkets, we are promoting alliances with leading companies, while also strengthening our shared loyalty point programs, payment-related services, and consumer data-based digital marketing business. We are working to enhance experiential value by providing attractive products and services that meet the changing times and needs, and aim to provide better living (Smart-Life) for communities.
