MC Digital

MC Digital is a wholly owned subsidiary of MC that specializes in Artificial Intelligence (AI) and Data Science. The company leverages AI to deliver optimized solutions for Bridgestone Corporation, assisting the latter in managing its inventories and forecasting demand for winter tires, which can fluctuate significantly due to climate and other factors. By utilizing weather, shipment and various other data, MC Digital has developed and delivered a custom model for forecasting supply and demand, enabling Bridgestone to predict product demand with at least 80% accuracy. Anticipating reductions in operating costs and missed opportunity losses, MC Digital is currently focused on refining the model to accommodate other types of tires and expanding its operations nationwide.